Content Strategy
Thought leadership plays a vital role in educating and engaging B2B buyers throughout their journey.
Thought leadership should be guided by messaging pillars or key thematics grounded in business pain points.
Thought leadership messaging pillars play a key role in connecting buyers to both the corporate brand and solutions
Effective content and thought leadership strategies use the right content at each stage of the buyer journey.
![Picture](/uploads/5/9/5/6/5956456/website_orig.png)
Educating prospects via thought leadership is a foundational element of any website's lead generation capabilities.
So much is said today about effective storytelling, but Gartner does it best. This format Jody uses to for case studies and just about every story.
Credit: Gartner.com
Credit: Gartner.com